What I did:

I collaborated with a classmate during the pandemic to help a fitness instructor launch a start-up online workout company.

Deliverables:

-Brand Strategy and Messaging
-User Friendly Website
-All written and visual content on the website and across all customer touchpoints
-Email Marketing campaign
-Advertisements
-Social media accounts with engaging content
-Ecommerce (Sourced physical products to sell on website)
-Implemented software to aid in the sales of online fitness classes (on-demand and live stream)
-Researched and created competitive analysis
-Created buyer personas
-Optimized content for SEO

UX Design:

UX design helped inform my team as we implemented the digital (on-demand and live stream fitness classes) and physical (weighted body barre) products. We created user journeys to help inform how users would interact with the product and developed personas to target customers. We also performed user testing to ensure both our digital and physical products were well-designed and easier for the client to use.

UI Design:

UI design helped inform our decisions on page layouts, color palettes, fonts, and interactive elements on the site (buttons, toggles, drop-down menus, and text fields). This helped us to create an aesthetically pleasing and easy to use website.

Take a closer look at the ZBarre website and promotional video below.